Know Your Enemy
A major client wanted to make a film that would make people sit up and pay attention to threats around cyber security. They wanted to give people an insight into how hackers operate, but without making something that was overly sensational or scared people. Having discussed various options, the final approach was to film an interview with Jake Davis, a genuine hacker turned ‘white hat’. Well known BBC journalist Sankha Guha was employed to drag whatever secrets he could from Davis, but what actually happened was somewhat the other way around…
Thomas Sanderson came to us with a problem, their products were extremely high quality, but their existing sales materials didn’t completely align with the quality of their products. Our challenge was to make a film that truly conveyed the quality behind the brand. The solution was to show Thomas Sanderson's products in the best possible light, but also to see the genuine passion and belief the workforce had for the products they were making.
Rod Hall’s Half a Century in the Dirt
Calling on our broadcast pedigree, we partnered up with American production company, BluePassport Productions to produce a feature length documentary about legendary off-road racer, Rod Hall, the only man in the world who has taken part in every Baja 1000 off-road race there has ever been. Now 80 years old and battling Parkinsons Disease, this is the story of Rod’s extraordinary life, racing career, and his struggle to make it into a race car one last time for the 50th Baja 1000.
Small Business Accounting
Where we can we try and avoid ‘talking heads’, but there are times when the best way to convey a message is for someone to talk directly to the camera. However, as this film shows, that doesn’t mean they have to sit in one place. Why not have them walking through a series of different locations? And, even better, those locations should resonate with the content so that rather than distracting from the narrative, the surrounding images actually reinforce the message.
So the World Builds Better
Following the merger of cement, concrete and aggregates companies, Lafarge and Holcim, one French and one Swiss, we were briefed to make a film that would unite the entire workforce behind the common aim of helping the World Build Better. Against a background of historic competition, the idea was to make everyone realise that they should work together, combining the best of both companies to lead the world in construction materials and helping to improve the living conditions of millions around the globe.
Aviva wanted to highlight the fact that it had joined some 3,500 UK employers who have signed up to pay the Living Wage. It quickly became clear that the best way of getting the message across was to tell the story of someone who had genuinely benefitted from the agreement. Lynn Hanner, an indomitable cleaner based in the Aviva Norwich office, proved to be the perfect case study to show what impact the new policy was having on those who really needed the support.
Legal & General
Legal & General wanted a film that would help them convey their purpose. Part of the brief was that the film would be required to work effectively in various different locations and platforms, including some without sound. We started by working with L&G to distill their comprehensive purpose and strategy documents into some straightforward, simple and clear messaging, that could form the basis of a film script. The script was then brought to life as animated text, creating a film that caught the eye, working equally well with or without sound.
As soon as we met the dynamic and charismatic boss of ThinkTank, Matt Wenger, we knew the best thing we could do was put him in front of the camera and let him tell the story himself. For maximum impact we used an EyeDirect periscope on the front of the camera so Matt could maintain eye contact with the director at the same time as looking directly into the camera. Finally we carefully chose some stock footage clips to add some gentle humour and memorability to the films.
There are times when time and budget mean that filming all material from scratch isn’t a practical solution. This film demonstrates how it is still possible to convey the message in a dramatic and engaging way with a sense of scale by careful selection of stock footage combined with dynamic, pacey graphics.
Subject to Change
The brief was for a series of films in the style of TED Talks, but with a recognisably EY feel. The concept had to be shot in a series of different locations around the world according to contributor availability, but still feel part of the same campaign. The execution made use of green screen so that we could film at locations convenient to the senior EY people taking part. The yellow box and graphic elements were then added to match the EY yellow branding, and bring the content to life in an interesting and memorable way.
The brief was simple, bring Rishi Dastidar’s poem to life, but for minimum outlay. We quickly realised that the cheapest way to illustrate a poem is to simply record the sound of an actor reading it, and if you’re going to hire an audio studio to do that, you actually have a free location to make a film. So the idea was simple, film actor Lisa Ronaghan performing the poem – and let the viewer’s imagination do the rest…